Badminton Star Srikanth Kidambi Joins Hundred Brand

Indian badminton icon Srikanth Kidambi, celebrated for his aggressive and dynamic style of play, has partnered with the Hundred Brand in an exciting collaboration that promises innovation and excellence. This partnership not only elevates the brand’s reputation but also showcases Srikanth’s dedication to using top-tier equipment to maintain his competitive edge.

This collaboration between Srikanth Kidambi and the Hundred Brand brings together a world-class athlete and a brand synonymous with high-performance badminton gear. It highlights:

• Innovation: Srikanth’s expertise will play a vital role in influencing product development to meet the needs of professional players.
• Global Inspiration: His endorsement inspires players worldwide, emphasizing the importance of choosing the right equipment to enhance gameplay.

Srikanth Kidambi’s game demands precision, power, and speed, qualities that the Hundred Brand has built its reputation on. Hundred is a dynamic sports brand committed to enhancing athletic performance through high-quality equipment. Specializing in badminton gear, they offer a comprehensive range of products designed to meet the needs of players at all levels. Through this collaboration, Srikanth aligns with a brand that reflects his own philosophy of constant improvement and pursuit of excellence. 

This partnership is a win for:

• Players: Access to expertly designed equipment backed by a world-class athlete.
• Fans: Greater engagement with Srikanth through exclusive product launches and campaigns.
• The Sport: Elevation of badminton equipment standards through player-driven innovation.

Srikanth Kidambi’s collaboration with the Hundred Brand is more than a partnership—it’s a commitment to pushing the boundaries of performance. His choice of the Hundred Battle 900, a lightweight and powerful racket tailored for aggressive players, underscores his dedication to excellence. With its head-heavy balance, ultra-thin shaft, and dynamic playability, this racket perfectly complements Srikanth’s fast-paced, precision-driven style. Explore the Hundred Brand’s official range and experience the racket trusted by one of badminton’s finest athletes.